Comunio is a fantasy football platform with a long-established community across Germany, Spain and other markets.
During my six years at Comunio, I worked across the product experience, with the redesign of web and mobile becoming one of the most significant initiatives.
Years of product evolution had left Comunio with fragmented navigation, visual inconsistencies and legacy patterns across platforms.
But many users had also been playing for years. Familiar workflows were deeply embedded in how they used the product.
The challenge was to modernize Comunio without forcing its most loyal users to relearn it.
Legacy mobile experience — inconsistent navigation and interaction patterns across key areas.
Research and continuous feedback from the community revealed four important patterns:
Users might check transfers and lineups at one moment, then return for live points or standings at another.
These patterns helped us understand not only what needed improvement, but what users already depended on.
Research synthesis — grouping recurring behaviours, needs and usage patterns.
The research helped us identify not only what needed improvement, but how the product had to adapt to different users, moments and contexts.
Users moved between different areas depending on the moment: transfers, lineups, live points or standings.
We reorganized the main navigation around the areas users needed to access most often, making key destinations easier to reach.
Mobile was the primary way most users interacted with Comunio, often in short and recurring sessions.
We prioritized the mobile experience when defining hierarchy, navigation and interaction patterns.
Usage patterns varied depending on timing, context and market.
Features such as Live Points, Dark Mode and market-specific mechanics were designed around those differences rather than forcing a single experience everywhere.
Users moved between different areas depending on the moment: transfers, lineups, live points or standings.
We reorganized the main navigation around the areas users needed to access most often, making key destinations easier to reach.
Mobile was the primary way most users interacted with Comunio, often in short and recurring sessions.
We prioritized the mobile experience when defining hierarchy, navigation and interaction patterns.
Usage patterns varied depending on timing, context and market.
Features such as Live Points, Dark Mode and market-specific mechanics were designed around those differences rather than forcing a single experience everywhere.
Improving the product couldn't mean ignoring years of established behaviour.
Instead of replacing familiar patterns for the sake of novelty, I focused on improving hierarchy, navigation and consistency while preserving the workflows users already understood.
The goal was for Comunio to feel clearly more modern — but still unmistakably Comunio.
We continuously tested and refined the experience with users, using their feedback to balance new solutions with established expectations.
New navigation, interaction patterns and interface concepts were tested throughout the redesign.
Feedback revealed where new solutions created friction, particularly when they differed from familiar behaviours users had relied on for years.
We adjusted navigation, interaction patterns and visual hierarchy based on those findings, balancing improvement with established user expectations.
New navigation, interaction patterns and interface concepts were tested throughout the redesign.
Feedback revealed where new solutions created friction, particularly when they differed from familiar behaviours users had relied on for years.
We adjusted navigation, interaction patterns and visual hierarchy based on those findings, balancing improvement with established user expectations.
The redesign introduced a more consistent experience across web, iOS and Android, with clearer navigation, stronger hierarchy and a shared visual language while preserving the workflows users already knew.
It also moved Comunio away from fragmented legacy patterns and created a stronger foundation for evolving the product without losing the familiarity built over years of use.
The redesign wasn't the end point.
The new foundation also enabled us to explore new concepts and features around engagement, retention and different usage contexts. It also became the basis for a more consistent visual identity beyond the product itself, including Comunio's presence across social media.
There's more behind the research, decisions and trade-offs involved in redesigning a product with such a long history.
